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5 Effective Email Marketing Strategy and Tactics

 

5 Effective Email Marketing Strategy and Tactics

What does Email Marketing mean?

The strategy of using email to reach to customers for sharing valuable information related to the sales. It is easy to build a relationship with customers by means of effective email marketing strategies.

Email marketing has always been the favorite channel in any digital marketing campaign. It is a proven and reliable way. To the same extent that other marketing trends come and go, email marketing has consolidated over time. Email marketing offers a channel that offers results at lower costs than the vast majority of other channels. Over time we have noticed that it is becoming increasingly difficult for IT companies in Ludhiana to seek inspiration for email marketing campaigns, they become flat, with obsolete content and lose interest.

There are basically three types of emails:

  • Promotional emails: These types of emails focus on driving and generating sales.
  • Relational emails: The focus is to engage the subscribers in order to nurture the relationship.
  • Transactional emails: These emails aim to provide services to customers. It may include, electronic receipts, billing notifications, log-in credentials, invoices, etc. 

To help you renew your email marketing strategies following is given a list of ideas that you can implement in your next email marketing campaigns.

  1. Include GIF Animations
  2. Customized
  3. Includes Video Content
  4. Focus on Your Abandoned Carts
  5. Use Transactional Emails

1- Include GIF Animations:

One of the ways to improve the creativity of your emails is to incorporate animated GIFs as an art of design. Animations are always a reliable way to capture a user's attention when opening their email. It is also used as part of the strategy of capturing attention to the content or important elements within the body of the email.

2 - Customized

The tendency has increasingly approached to try to personalize everything that is possible; sometimes it is a difficult task to be able to do it, in email marketing campaigns it is achieved in a simpler way. There is no reason not to personalize an email, it can be done from the simplest as the name of the user in the subject to something much more complex such as customizing the content, offers and distribution times for each group of specific users, Everything will depend on how we have purified and structured our database.

3 – Includes Video Content

The videos help your emails to capture more clicks, so you can increase user interest and commitment. In the end, it is a win-win solution because the video helps your email marketing campaign work better and in turn, an email marketing campaign helps the content of your videos reach your broader and specific audience.

4 - Focus on Your Abandoned Carts

Emails from abandoned carts will help products return to users' minds automatically. Remember to use in this action some kind of incentives such as free shipping, free samples, complimentary consultation or a limited time discount, this action can help you recover your customer otherwise they would never have abandoned their cart.

5- Use Transactional Emails

Transactional emails are the forgotten heroes of email marketing. While they are not necessarily the most exciting or innovative part of an email campaign, they are still critical to success. Transactional emails help establish a tone and establish a relationship with a customer or subscriber. Customers also have transactional emails to keep them up-to-date on important information such as order status, returns and exchanges, and billing issues. But just because the purpose of a transactional email is to impart information does not mean that you cannot show the personality of the brand.

The above-given strategies can prove to be very helpful but stay as certain that you follow certain rules:

  1. Before sending email to anyone, get permission as it represents you as a respected email service provider.
  2. There should be complete transparency with your subscribers about your services.
  3. If you want your subscribers to engage in the conversation or purchase, the email should be relevant to the subscriber and you have to identify the interests and preferences first.

How to measure the success of your email marketing?

You need to put some efforts to know if your marketing efforts are working or not. List the number of subscribers and unsubscribe. Compare the growth with the increase in the number of subscribers.

  • Open rate
  • Click-through rate
  • Conversion rate
  • Delivery rate

Also, check the number of emails opened by the subscribers, and the click-through rates. Sometimes, people unsubscribe the services due to some reasons; try to find the common reason by your services is being unsubscribed. Also, find to solve the complaints after detecting the complaint rates. 

In a nutshell, we can say that by using proper strategies and rules you achieve success in the email marketing.

Leeza Keen

I Leeza Keen, am a Digital Marketer and in charge of planning marketing strategies and projecting the performance. In addition to scheduling out all of the promotional and content emails.

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